The day was divided into two blocks: first, four practical proposals of shampoos, in line with the needs and demands of today’s consumers, were presented (transparent shampoo with essential oils, premium pearled shampoo with silicones, conditioning shampoo with high oil content and shampoo with high percentage of naturalness according to ISO16128); then, a practical session was held where the previous formulations could be evaluated in addition to other proposals related to the trends water the new luxury, honest mild care and food for thought-health & wellbeing.